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This site states the following, "Shopping Policy please read! License Plate or Frame Security Locking Kit with Chrome or ICY caps." Our analyzers noticed that the web page also said " BLACK on BLACK Swarovski Crystal License Plate Frame." The Website also stated " Select Your set! BUY CRYSTALS and more - customize your kit. Crystal Clear or Crystal AB License Plate Frame with Swarovski Crystals. ICY Couture Bedazzled JEEP Emblems! Select Your Crystal Set. Bedazzle Your Mercedes emblems with Swarovski Crystals! Bling Your AUDI emblem in Swarovski crystals! Choose Your Set and Crystal Color!." The website's header had icy couture as the most important keyword. It was followed by icy couture coupon code, bedazzled, and bedazzle which isn't as highly ranked as icy couture. The next words the site uses is bling. swarovski crystal was also included and will not be seen by search parsers.